When registering for the BetMGM app, customers are required to provide personal information for several reasons, including:
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Age verification: BetMGM is required by law to verify that all of its customers are at least 21 years old, so they need to collect customers' date of birth.
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Location verification: BetMGM is required by law to verify that its customers are located within a state where online sports betting is legal. They do this by collecting customers' home address.
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Identity verification: BetMGM is required by law to verify that its customers are who they claim to be. They do this by collecting customers' full name, Social Security number, and other personal information.
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Fraud prevention: By collecting personal information, BetMGM can prevent fraudulent activities such as money laundering and identity theft.
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Customer service: By collecting personal information, BetMGM can provide better customer service by addressing customers by their name and resolving any issues they may have.
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Marketing and promotions: BetMGM uses customer information to send promotional offers and other marketing materials to customers who opt-in.
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